Elegance of Technology and Fashion: Samsung & Dior Photoshoot at Sofitel Casablanca
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- May 12, 2020
Concept
Recently, I, Alex Bego, conducted an amazing photoshoot to launch the new Samsung model and Samsung smartwatch in Morocco. This shoot, done in collaboration with Christian Dior, was held in the luxurious Sofitel Casablanca hotel and was dedicated to showcasing technology through the lens of high fashion.
My goal was to create a visual story where modern gadgets harmoniously fit into the style of a successful, modern man, blending convenience and technology with elegance and luxury.
Photoshoot Process
Step 1: Preparation
Every successful photoshoot starts with an idea. For this project, I discussed with clients from Christian Dior and Samsung their vision for the new advertising campaign. It was decided to focus on business elegance, combining luxury and innovation. We chose models whose looks emphasized confidence and style, fitting into the concept of high status and effortless sophistication.
Step 2: Shoot at Sofitel Casablanca
The luxurious atmosphere of Sofitel Casablanca created the perfect setting for bringing our idea to life. Using natural lighting and carefully selected lighting schemes, we achieved a unique atmosphere that emphasized the sophistication of each shot. I used Phase One equipment to guarantee the highest quality shots, paying attention to every detail—from fabric textures to the play of light on the new Samsung devices.
Step 3: Post-Processing & Final Image
After the shoot was completed, the post-processing stage began. Attention to detail in each photograph was crucial. I focused particularly on color correction and retouching to convey the luxury and refinement we created during the shoot. It was essential to highlight all the nuances of light, fabric textures, and device reflections so that every detail in the photograph “spoke” of the brands’ sophistication and quality.
Location & Atmosphere
The Sofitel Casablanca hotel, located in the heart of Casablanca, provided the ideal backdrop for our shoot. The hotel’s refined design and unique atmosphere complemented our project, adding an element of luxury that is so important to the brands we worked with. The beautiful locations within the hotel, including spacious lounges, stylish rest areas, and modern architecture, were perfect for visualizing the concept of high status and innovation.
Results & Publication
The results of this photoshoot were published in the fashion magazine Ultra, from L’Economiste publishing house. The aim of the publication was to demonstrate how Samsung technology can be combined with high style and become an essential part of the wardrobe, much like Christian Dior accessories. Readers of the magazine were able to see how modern devices could be integrated into a lifestyle based on success and refinement.
My team and I are proud of this work and the result we achieved together with Samsung and Dior. The shoot was not just a demonstration of the devices but also the creation of an image that reflects the modern philosophy of comfort, style, and success.
Contact for Collaboration
If you are interested in my photography vision and would like to discuss collaboration or bring your idea to life in photographs, please get in touch:
Alex Bego Photography
Phone: +123 456 789
Email: info@alexbego.com
Website: www.alexbego.com
I look forward to helping you bring your idea to life, creating unique and memorable images.
© 2024 Alex Bego Photography. All Rights Reserved.
